Hydrating purple conditioner to neutralize brass and enhance tone. Bumble and bumble's Illuminated Blonde Purple Conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Hydrates, Detangles, Softens, Reduces frizz, Color-safe for all blonde tones, For all hair types & textures, Vegan & cruelty-free